Wasa-Nabin

Wasa-Nabin is an urban Aboriginal youth program based out of the Fort Erie area. Their main objective is to improve the quality of life for at risk urban Aboriginal youth between the ages of 13-18 through the delivery of specific culturally appropriate services. They approached our team to overhaul their internal and external communication processes, through a complete rebrand and redesign of all their print materials such as brochures, posters, and business cards.

Wasa-Nabin Logo
Wasa-Nabin Brochure Front Panel
Wasa-Nabin Anit-Bullying Poster
Wasa Nabin Business Cards

Branding

Although a prevalent force in the community, Wasa-Nabin’s brand had little equity before we redesigned it. First, we created a mark that uses modern elements to appeal to all youth, both Aboriginal and non. Then we focussed on redesigning their brochure to give it a more edgy and modern look than what they were currently circulating. The creative process began with using the landscape as a foundation and fusing it with geometric shapes and clean typography. Part of this project was a donation of our time to create an anti-bullying poster that is based on an existing concept created by a student, which was selected through a local contest.

Wasa-Nabin Brochure
Wasa Nabin Brochure Back Panel

Conclusion

Our ongoing partnership with Wasa-Nabin has allowed us to hone their creative process and refocus their communication efforts into a tighter, more visually appealing stream of influence. Since teaming-up, Wasa-Nabin has been able to effectively communicate their message of creating a stronger tomorrow and improving the quality of life for at risk urban Aboriginal youth.