Just Wayne: Living In The Rain Album

Just Wayne is a Southern Gospel recording artist out of Dunnville. He approached Onyx requesting us to create an identity and collateral for his debut album, “Living in the Rain”. Armed only with photographs and were provided and his cd, we set out to create a brand based on the sounds and melodies heard through the speakers.

Just Wayne Signature
Just Wayne Living In The Rain Poster
Just Wayne Icon
Just Wayne Living in the Rain

Branding

With Wayne having a strong physical presence, we felt the ‘Just Wayne’ identity should evoke a feeling of ruggedness yet have an approachable personality. By choosing to develop a word mark we were able to enhance the tactile feel of the brand. To maintain that brand cohesion across the album launch, we created serval peripherals that included posters, calendars, as well as the album cover itself.

Just Wayne Album
Just Wayne Photography

Conclusion

Wayne was one of our very first clients and it was an absolute pleasure working with him, his trust in us was undeniable and his expectations were blown. The result of our research and planning came in the form of a well received branding package that was loved by not only the client, but everyone who it came in contact with. With a growing audience and fan-base quickly accelerating, the ‘Just Wayne’ brand has already begun to garner attention as one of Niagara’s up-and-coming Southern Gospel artists.